Creating designs for Mary Kay’s marketing firm, MML, was a dream client of mine to work with. It combines my love for makeup and skin care with fun, creative designs that were used to advertise their products and peak magazine editor’s interest about Mary Kay. The beauty (no pun intended) of working with MML was the creative freedom they gave me for each promotion. Each design was inspired by the products they were promoting or the theme of the promotion.
I worked with Saint Louis Fashion Fund to develop a design that would go around the outside of their Miki's Closet Fashion Truck. Since this truck would be traveling around Saint Louis, we wanted it to have a strong and recognizable appeal using elements from their brand. Whimsical details were used such as the zipper on the side of the truck to copy on the back of truck make this a memorable design and great photo op for fans.
Photo credits: Saint Louis Fashion Fund
2016's theme for PlayDate was "A Night at the Circus". The invitation was designed to look like a circus tent that incorporated all of the event information. To enhance the overall experience, I created a playful series of illustrations that interacted with every part of the invitation.
Photography: Jon Gayman, Cheree Berry Paper
I developed the overall branding for this shoe line that was available for purchase at Francesca’s boutique stores across the country. When creating the brand, I brought the logo to life by playing off the words “tulip” and “rain”. The shoebox packaging incorporates elements from the logo with the use of the bold tulip and raindrop iconography.
In 2016, I designed a custom wedding invitation suite and day of designs for local Saint Louis entrepreneur, Chrissy Fogerty. The designs reflected the couple's love of all things natural, thanks to a palette of gray, green, and ocher; loose script; and botanical motifs. The day of designs were conceptual and interactive with the custom built escort board wall that featured pressed flowers in frames for the guests’ to take home with them and small whimsical touches such as cigar bands. My designs for Chrissy were published in the Spring 2017 issue of Martha Stewart Weddings.
A. Dominick Events is a top wedding planner in the Washington D.C. area. Their logo refresh was inspired by their whimsical, sophisticated designs and their existing abstract floral pattern.
This invitation was inspired by the series of tracks that the driver's race on during the playoff season. The pattern incorporates all of the tracks and is also inspired by the pattern on the trophy. In order to commemorate the playoff season, I designed a collection of multi-colored plexiglass cards that were etched and cut for each track. When stacked together, you see a unique layering of shapes. To exhibit this feature, I created a box that holds the cards and also acts as the invitation to the event celebrating the drivers. I worked and communicated endlessly with the fabricator and printer for this job in order to achieve flawless results from beginning to the very end.
When creating the branding for Health Foundation of South Florida, I wanted to focus on their mission of being a beacon of hope for residents of South Florida. The logo mark mimics this beacon with a light blue gradation and staggered, multiplied geometrics shapes, which portrays a positive direction and a nod to their tagline: “Well-being, multiplied.”
